Oppenheimer Taps Neuberger Alum, Two Others in Digital Push
BackBay president and CEO Bill Haynes comments on mutual fund companies hiring digital marketing experts. "It's become a digital world. Individual and institutional investors and intermediaries have become increasingly reliant on communicating digitally," he says. "But spending the time to have lunch, build real-life relationships, and getting beyond short-term transactional thinking is more important than ever." [view article]
Recent In The News
- COO Jen Dowd Profiled in The Bulldog Reporter
- From branding to PR to content marketing, working with Private Equity firms has always been a specialty of ours at BackBay Communications.
- Useful Thought Leadership Key to Winning Mandates: Study
- BackBay Ranked #1 Boston-Based Financial Services PR Firm by O'Dwyers PR
- BackBay Communications Retained as PR Agency of Record by Delta Data