Firms fail to crack 'data glass ceiling': survey
“This survey highlights some good practices but there’s room for improvement through close collaboration and communication between departments, a greater client focus and better use of data throughout the organisation,” says Bill Haynes, chief executive officer and founder of BackBay Communications, which conducted the research. [view article]
Recent In The News
- COO Jen Dowd Profiled in The Bulldog Reporter
- From branding to PR to content marketing, working with Private Equity firms has always been a specialty of ours at BackBay Communications.
- Useful Thought Leadership Key to Winning Mandates: Study
- BackBay Ranked #1 Boston-Based Financial Services PR Firm by O'Dwyers PR
- BackBay Communications Retained as PR Agency of Record by Delta Data