A Clear Value Proposition Easier Said Than Done?
A poll of investment managers suggests “expertise,” “investment returns,” “thought leadership,” and “clearly articulated firm positioning” are each critical to a strong investment advisory brand. [view article]
Recent In The News
- COO Jen Dowd Profiled in The Bulldog Reporter
- From branding to PR to content marketing, working with Private Equity firms has always been a specialty of ours at BackBay Communications.
- Useful Thought Leadership Key to Winning Mandates: Study
- BackBay Ranked #1 Boston-Based Financial Services PR Firm by O'Dwyers PR
- BackBay Communications Retained as PR Agency of Record by Delta Data