Employee Spotlight: Zachary Tramonti

January 15, 2019

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial services-focused PR, content, and marketing support day in and out.

To recognize the BackBay members #BuildingBrands behind the scenes, we’ll be shining a light on individuals regularly to give you a glimpse into our team, their unique talents, and what life is like working at BackBay Communications.

Meet Zachary Tramonti, an Account Director on BackBay’s private equity team.

What’s your favorite part about working in Communications?

I learned from day one in this industry that no two clients and/or situations are alike – I can honestly say that I have never worked on the same project or assignment twice. It’s always something new and that keeps my job interesting and me on my toes!

What made you want to join the Communications industry?

I really love the client services space – Any time you can help a client meet or exceed their expectations and goals in the most effective and efficient manner possible is a special feeling. Not everyone may realize, but communications is a critical piece of every company regardless of sector, geography, size etc. I take great pride in the fact that each of our clients rely on us on a daily basis to help create and deliver their messaging to all of their respective key target audiences.

What private equity topic are you currently interested in?

The private equity space as a whole is quite fascinating and competitive. From fundraising and M&A to high profile new hires and regulatory issues, the private equity industry always seems to be a hot topic. Right now, I would say spin-offs and emerging managers are catching my eye – in 2018, we advised a number of these types of clients and I expect that number to continue to grow.

Describe your time at BackBay in three words.

Riveting. Blur. Teamwork.

 What did you want to be when you grew up?

I always wanted to be a professional golfer – Those guys and gals live the dream every day and I am super jealous of them. Considering I have never broke a score of 70, I think it is fair to say that I am not “up to par” compared to the pros. Maybe if I start practicing a bit more I can qualify for the senior PGA tour in 2039, but until then, I think I should stick to my day job.

 What has been your favorite project while working at BackBay?

This is truly a tough one – We have worked on a lot of fun and challenging projects that have helped the course of my development. I suppose one in particular that sticks out is a limited partner survey that we developed, organized and executed on behalf of one of our longstanding retainer clients. I had the opportunity to speak with and interview and number of the firm’s investors to hear their thoughts about our client’s strategy and performance. We then packaged up all of that information and presented to a number of senior executives at the firm to help them to build upon their strengths and improve upon some weaknesses. It was a lengthy, yet rewarding, process.

 What do you like to do when you’re not in the office?

I like to do anything to get a sweat on or my heart rate going. I am a big outdoors person – I love to golf, ski, exercise and pretty much anything that involves the ocean. I am absolutely obsessed with the New England Patriots and love cheering for them every Sunday. Finally, I am a BIG

foody – there isn’t much that I don’t like or at least try, so I love to explore all types of restaurants in and around Boston.

If you could give a piece of advice for new Communications professionals, what would it be?

It sounds cliché, but I can’t stress enough how important it is to ask questions (both to your colleagues and clients) – no matter how silly or obvious they might seem – particularly in an industry where requests and crisis situations come up in the blink of an eye.