Blog

What is responsible investing? Three ways financial companies can communicate ESG effectively

October 12, 2018

- Emily Stoermer
Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services company representatives at [...] Read more

Employee Spotlight: Cailin Cowley

September 28, 2018

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our clients, ensuring we provide top-notch financial [...] Read more

BackBay at Boston Fintech Week – Here’s What We Learned

September 28, 2018

At the beginning of September, Boston hosted its second annual Fintech Week, a five-day series of speakers, panels, demos, and fireside chats focused [...] Read more

Taking Your Social Media Game to the Next Level

August 24, 2018

Three Tips for Game-Changing Content Tailored to Twitter, LinkedIn and Other Social Channels
- Hayley Reissfelder
It should come as no shock that over 80% of [...] Read more

Top Six Fintech Stories of 2018 (So Far)

June 25, 2018

Every day brings a new development in the ongoing disruption of the financial services industry. To help make sense of the recent activity, we’ve highlighted six [...] Read more

IMPACT IN FOCUS: Must Reads – Impact sites we’re reading now

March 15, 2018

- Emily Stoermer
As impact investing moves comfortably into the mainstream financial dialogue, a number of websites and publications have emerged in recent years, offering readers [...] Read more

BackBay and TSAM Investigate Technology, Gender, and Diversity in Asset Management Industry in New Report

March 13, 2018

The latest report from BackBay and The Summit for Asset Management (TSAM), Trends in Asset Management, is based on a global survey of asset managers and [...] Read more

Private equity comes of age in Berlin

March 12, 2018

- Stephen Fishleigh
It was a rather chilly Berlin that played host to SuperReturn International, the world’s largest private equity gathering. Taking place [...] Read more

FOCUS ON ASSET MANAGEMENT: Content Marketing: The Three C’s to Implementation

November 15, 2017

- Ken MacFadyen
The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s largest [...] Read more

BackBay Teams with TSAM for Study Examining the Transformation of Asset Management: Read the Report

November 15, 2017

The following report, Asset Management in Focus, is based on a global survey of asset managers, and was officially released at The Summit for Asset Management [...] Read more