BackBay Communications is a leader in providing public relations, content marketing and branding services to financial technology companies. From disruptive fintech startups to large global public financial technology companies, BackBay has deep experience helping these firms shape their messages and tell their stories by writing articles, blogs, social media, conference speaking, awards programs, developing videos and webinars, and arranging interviews. BackBay has strong relationships with the fintech and global business media. Additionally, BackBay has served as the PR/Marketing partner for TSAM's U.S. and U.K. events and The Economist's Buttonwood Gathering: Finance and Economics Forum, and The Economist's Finance Disrupted conference.
BackBay has partnered with AFEX to develop and manage a global integrated PR program that has helped build the AFEX brand worldwide and drive new business to the company.
Rachel Hollos, Global Marketing Director, AFEX