Top-10 Liberal Arts College

The college, which distinguishes itself by its unique combination of academic rigor, ethical principles, and integrative approach to learning, wanted to raise its brand awareness and draw attention to its many successes with prospective and current students, alumni, faculty, staff, and the educational establishment.

We performed primary and secondary research on the college and its competitors, and created a communications plan that built better understanding and visibility of the president's leadership vision and the college story. We accomplished this through media tours, news releases, and issues ownership on such topics as the benefits of a liberal arts education, and the proper role of sports in higher education.

We emphasized thought leadership for professors, and promoted their books, studies, papers, and awards. In addition, we showcased faculty, student and alumni achievements through news and events, such as a press conference at the National Press Club in Washington, DC. We also helped the college deal with several crisis situations.

Results include major national media including, Associated Press, The Atlantic, Chronicle of Higher Education, CNBC's Power Lunch, Fox News, National Public Radio, Newsweek, New York Times, Philadelphia Inquirer, Reuters, US News & World Report, Wall Street Journal, and many other major city newspapers.