AmLaw 100 Law Firm

The 650-attorney law firm's goal was to shift from a Boston to a national firm. Our plan was to increase awareness through firm news, firm profiles and firm expertise. We accomplished this through an extensive thought leadership program profiling the expertise of attorneys in key practice areas, including private equity, financial services, technology, real estate, intellectual property, and litigation. We also raised the brand visibility of the firm through profiles of the Managing Partner, as well as significant firm news, such as a merger with another law firm and the acquisition of teams of attorneys from two other firms.

We developed and deployed detailed communications plans to announce the acquisitions for this three-year client. Articles profiling the firm or including expert quotes by its attorneys appeared in the Boston Globe, Los Angeles Times, National Public Radio, New York Times, USA Today, Wall Street Journal, and Washington Post.